NAI San Diego’s marketing and research team was developed to provide clients with marketing resources and data required to make critical decisions relating to the marketplace. We utilize state-of-the-art information and marketing systems to achieve your objectives. Our experienced team has the knowledge and experience required to identify your property’s key value proposition to effectively market it to potential buyers or tenants.

Information and Management Systems: We ensure that our clients are informed with our proprietary system, RealTrac, which is a secure, web based program that enables clients to collaborate with colleagues and NAI team members to manage and streamline the transaction process. Clients can access project and portfolio information any time of the day or night to monitor workflow, respond to property offers or assess market news and information without an increase to your overhead.

Targeted Marketing: Our marketing team delivers professional quality marketing materials and develops e-mail campaigns that are distributed to our expansive database of potential clients. Marketing initiatives are continually assessed and measured to generate maximum response.

Signage: Highly visible signage is placed onsite to generate interest and inquiries. NAI San Diego signage is widely recognized as a result of the volume of property transactions conducted across San Diego, which is of great benefit to our clients.

Internet: Properties are also highlighted at the NAI San Diego website homepage as well as the largest online commercial real estate listing services, Loopnet.com and Costar.com, which relays information to subscribers both locally and nationally.

Research: Our research team analyzes market information to provide brokers and clients with the actionable data required to achieve performance goals. Data is compiled from third party resources as well as our onsite research staff.